WHAT'S HAPPENING
AT GOLDEN GATE PARK
EVENTS POSTER FOR GOLDEN GATE PARK FOR THE MONTH OF OCTOBER
MY ROLE
For this project I was the lead visual designer.
UNDERSTANDING THE USER
This poster caters to many users/personas
I focused on San Francisco daters who use Golden Gate Park as a part of their dating experience.
RESEARCH AND THE USER
788,478
Population San Francisco
55.5%
Single people living in San Francisco
17%
People using dating apps
STYLE SHEET
The Process
I chose Fall/Autumn colors to match the season. For fonts, I combined the weight and prestige of the serif Rockwell with the fun and ease of the sans-serif Interstate. Museo Slab was used sparingly to support the hierarchy.
IDEATIONS
Final Design
REFLECTIONS
This project was about the user and the ease of finding the information.
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Placement dictated how the user would quickly get the information needed: location, time, description and any age limits.
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I would go back and design for different users school aged children, couples and or families. As per their individual needs.
RESULTS
Gathering feedback and planning next steps to better represent the park.
NEXT STEPS
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Designing a poster for children and schools.
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Connecting users with additional offerings.
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Design a series of three monthly posters for the season.